Considering I’m a huge Drake fan, I can’t say that I’m an indie music expert. However, it is refreshing to hear new bands that aren’t on my standard radio playlist. The Polaris Music Prize is a not-for-profit organization that annually honours Canadian albums without regard to musical genre, professional affiliation or sales history (the anti-Juno’s!)
This award is determined by a jury of journalists, broadcasters, bloggers and programmers from across Canada with the winner receiving $30,000. Past recipients include Feist and Arcade Fire.
After winning a contest from Collective Arts Brewing, I had the opportunity to attend the Polaris Gala at The Carlu in Toronto!
Never heard of them before? Well, they just launched last week! Collective Arts Brewing is a “grassroots craft beer company raising the bar for creativity through its inspired craft brews and support for the emerging arts community.” They’ve teamed up with artists of all kinds who’ve shared their work in Collective Arts’ first limited-edition label series. As the Official Beer of Polaris Music Prize 2013, they created a Polaris label that showed all of the original posters for each finalist shortlisted for album of the year when scanned with the BLIPPAR app.
This year’s Polaris Music Prize winner was Godspeed You! Black Emperor. Other nominees included: Tegan and Sara, Metric, Whitehorse, Zaki Ibrahim, METZ, Purity Ring, Colin Stetson, A Tribe Called Red and Young Galaxy.
Hosts Kathleen Edwards and Shad entertained the crowd as the nominated musicians were introduced by the person of their choosing. For instance, Sarah McLachlan discussed her admiration of her long-time tour mate Whitehorse. George Stroumboulopoulos also presented Tegan and Sara who had a choir sing in their absence.
Thanks again to Collective Arts Brewing for a fantastic night featuring Canada’s diverse musical talent!
P.S. You can now find Collective Arts Brewing Rhyme & Reason bottles at select LCBO stores. Check out their site in order to find out more information and to submit your piece of art!