Flare and H&M’s Conscious Collection Shopping Event

Cupcakes, cocktails and clothes at a discount? A great combo in my books!

Flare and H&M recently hosted their Conscious Collection Shopping Event in Toronto. It was to launch Conscious Exclusive; H&M’s new Hollywood-inspired party wear line. What makes these items unique? Materials used include organic cotton, recycled polyester, recycled polyamide and Tencel.

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It’s all part of H&M’s initiative to offer more sustainable fashion. Already the #1 user of organic cotton in the world, they’ve also become the first global retailer to have a recycling program. Here’s how it works:

You donate a bag of clothes and receive a coupon for $5 off any purchase of $30 or more.

Clothing which can be worn again will be sent for re-wear. Otherwise it will be converted into other products, recycled to create textile fibers or used to produce energy.

Personally, I think it’s a great idea! Hopefully, more retailers will consider the environment and H&M’s strategy will become the norm; not the exception.

Here’s a few additional pictures of the collection!

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Obviously, my favourite dress was the one that just happened to be priced at $399….

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